Diamond is the only distributor of direct sales comics, but how did that happen? How did we go from comics at grocery stores, five a dime stores and newsstands to shops only? What is that path that got us here, and what does the future hold in these uncertain times?
Cory!! and Joe break down the history of comics distribution and explain how Diamond got to be the last company standing in the wars of the 80’s and 90’s. They also discuss things like:
Why was the creator of Marvel hauled into court repeatedly in the 1930’s?
What nearly killed comics in the 50’s?
Why did the direct market come about?
Where did the whole idea of the Direct Market for comics come from?
How does the direct market work?
What happened to get rid of as bunch of distributors in the mid 80’s
Why did the Teenage Mutant Ninja Turtles nearly kill comics?
How Marvel almost killed comics in the 90’s.
How distribution changed after the 90’s collapse.
Where do we go from here?
All of this, the usual shenanigans and much, much more!